I spent about 20 years in operations, management, and agency work, and five years inside B2B SaaS growth at DemandMaven, and now I help founders and GTM leaders hire the sales, marketing, and RevOps people who move growth forward.
Along the way I helped build an agency from day one to $2.5M in revenue, hiring and managing its team. At DemandMaven I ran operations, client management, and customer research for founder-led companies, many of which came in because growth had stalled. I've worked inside B2B SaaS companies through growth phases, stalls, and the run-up to an exit, so I understand what founders and GTM leaders are carrying when they need their next hire.
Over the last 5+ years, I've watched early and growth stage SaaS companies work on their GTM strategies and improve their conversion rates. Along the way, I kept seeing the same costly hiring patterns.
Companies knew they needed a sales or marketing hire, but didn't have the time, expertise, or network to figure out who they needed and where to look. They'd spend months trying to hire while growth opportunities slipped away. And sometimes the person they hired looked great on paper but couldn't deliver in practice.
They needed someone who understood their business model, could help define the right role, and had the network to find GTM people who could actually deliver. So I started Demand Recruiting, and I keep my focus on sales, marketing, and RevOps hires because that's the world I know.
You're a founder who's still running sales and marketing yourself, and it's time to start handing it off.
Growth has stalled or leveled off, and you need the right sales or marketing person to get it moving again.
You lead sales, marketing, or RevOps and need to add people without spending your quarter interviewing.
You've raised a round or signed up for a bigger revenue target, and the team needs to grow to match.
Most of the companies I work with are B2B SaaS under $10M ARR, usually starting around $1M, and I'm an especially good fit between $3M and $5M.
I take the hiring work off your plate, from figuring out who you actually need to managing the whole process, and I work as an extension of your team. Every candidate I present has to pass one test.
If the answer isn't a clear yes, I won't present them.
I recruit only sales, marketing, and RevOps roles for B2B SaaS companies.
Every search starts by defining the hire you actually need, before anyone gets sourced.
I learn your business model, your sales motion, and your growth stage before I evaluate anyone.
I look for people who can move revenue at the stage you're in right now.
Hiring the right person solves part of the problem. These are the specialists I trust and refer clients to for the rest of it.
Fractional sales leadership that helps founders move beyond founder-led sales.
Growth strategy for SaaS companies, especially when growth has stalled.
RevOps and AI systems that cut manual work for B2B teams.
Helping B2B SaaS founders and GTM leaders hire the sales, marketing, and RevOps people who move growth forward.
