Hiring the right person solves part of the problem. These are the specialists I trust and refer clients to for the rest of it — sales execution, systems, and the work that happens before and after a hire.


Hannah is the founder of SALT and works as a Fractional Head of Sales for B2B SaaS startups. Sitting at the intersection of sales leadership, GTM, and Sales Ops, she helps founders move beyond founder-led sales and build a sales motion that can scale with the company. She doesn't just design the system, either — she steps into live deals, runs them, and helps close them.


Asia runs DemandMaven, a strategic growth partner for SaaS and software companies. She digs into customer behavior and buyer psychology along with acquisition, activation and retention to find where growth is stuck, then turns it into a plan. I spent five years working alongside her before starting Demand Recruiting, so I've had a front seat to her process. If you're a PLG SaaS and growth has stalled or you're just going to market, Asia needs to be the first person you talk to.